NEWSFLASH: DJ/Producer Maximus 3000 selected to play GRANDA ENTERTAINMENT & JOE GRANDA TRIUMPHANT YEAR celebration
For Immediate release Feb 24, 2011 (Miami, FL) – On Tuesday, March 1st, from 8 p.m. to midnight, Joe Granda, CEO and Founder of Granda Entertainment will celebrate his birthday surrounded by his family, at South Beach’s newest and chicest boutique hotel, The Lords South Beach (1120 Collins Ave., Miami Beach, FL 33139). Celebrities, fashionistas, industry execs, and music icons will come together at Cirque d’Granda to celebrate the birthday of Joe Granda and his many accomplishments in the industry. While guests imbibe complimentary 42BELOW vodka cocktails and nosh on hors d’oeuvres, DJ Maximus 3000 will be spinning a number of the tracks that have made many of Granda Entertainment’s artists so famous!
Throughout history we have seen the genre of music shift, change, and evolve to include a plethora of unique artists and acts; however, most artists are relegated to one specific market or sound. This year, Joe Granda, CEO and Founder of Granda Entertainment, will celebrate nearly 40+ years of successfully merging the Latino and Anglo markets within the entertainment industry, providing both markets with some of the biggest names in the world of Crossover Artists, including Shakira, Ricky Martin, Enrique Iglesias, Gloria Estefan, Gloria Trevi, Nelly Furtado, among many, many more.
Granda, which has been part of the entertainment industry for 40+ years, began his career in the entertainment industry as a child actor for WLTV (now Univision) in a children’s variety program, “Cabalgata Infantil” as a magician and ventriloquist, and by the age of fifteen he formed the band, “Majesty” as lead vocalist, which he signed to Jaguar Records an Indie label from Miami headed by music moguls Carlos Garcia (President Miami Tape) and Tony Moreno, (President/CEO Musical Productions, one of the largest indie Latin labels in the world).
While working as a child star and musician, Granda quickly learned the importance of branding an artist, a strong marketing team, and, of course, event and concert production. Granda moved from the stage to behind the scenes, working closely with some of the biggest names in the entertainment industry to put his respective artists at the top of the charts under the auspices of his new Indie record label, Angel Eyes Music, which is celebrating its 25th Anniversary this year!
While working with these artists on promotion, marketing, and concert and event production, Granda developed a successful formula to merge Latino based artists with the Anglo mainstream market, creating a new category of music, referred to by Billboard Magazine as “Crossover”. Oscar Llord formerly of the Sony Discos Label immediately recognized the importance of this crossover formula and implemented Granda’s marketing strategy to help artists, such as Ricky Martin, Gloria Estefan, Shakira, Elvis Crespo, Son by Four, and many more, successfully break into the mainstream Anglo market.
Since beginning his career 40+ years ago to launching his Indie record label Angel Eyes Music 25 years ago to the development of Granda Entertainment 10 years ago, Granda has been at the forefront of just about every music movement, including Rock, Disco, Dance, Freestyle, Salsa, Merengue, Bachata, Reggaeton, Electro, and beyond. His roster of artists, personalities, and celebrities reads like a who’s who of crossover and Latino artists.
Of course, Granda’s involvement in events like Viva La Musica at SeaWorld and Busch Gardens, the Latin Music Panel & Showcase during Winter Music Conference, Miami Dance Awards, Miami Beach Gay Pride, Long Beach Pride, San Francisco Pride, and his national club tours have helped his client/artists reach hundreds of thousands of music fans and take their career to all new heights.
Beyond being a major player in the evolution of a variety of music genres, Granda has developed a number of innovative tools and mediums to help independent artists reach the mainstream market in a rapidly more efficient way. Instead of traditionally sending out demos of singles to individual DJs and booking agents, Granda created the Digital Promo Distribution Network, a service that provides instant music, remixes, and video to the Top Club DJs all over the world. Last year, he also created the Latin Music Club Report, which is the only industry trade that focuses on DJs’, record pools and industry executives that support club music and contains the only Latin Music Club Charts.
As you can see, Granda has very innovative and independent ideas on how to fully market his artists in both the Latino and Anglo mainstream markets through a variety of marketing mediums. His marketing, promotion savvy, and independent mentality have made him one of the most sought out industry executive by labels, managers, and artists. Forty years later, his motto “Independent in a MAJOR way” has never rung more true.
However, even with all of his success and accomplishments, Granda is also a very humble person, noting that all of his success would be for nothing if it were not for his fantastic team.
“I’m happy to be involved with such an incredible visionary, talented, hard working, and dedicated team in every aspect of everything that I do,” explains Granda. “ You can be a great quarterback, but you can’t win without the right team.”
For more information on Joe Granda, Granda Entertainment, or Cirque d’Granda, go to www.grandaentertainment.com